Most brands don't have a product or service problem. They have a story problem. I've been solving that for 32 years.
Through empathy, pattern recognition, and 32 years of experience, I help leaders align around what actually matters and build brands people believe in.
I’ve helped leaders at Porsche Australia, Hewlett Packard, Qantas, United Nations Global Compact, City of Gold Coast, International Justice Mission and the Australian Taxation Office get clear on who they are and make their market believe it.
Designing for Social Impact on the Gold Coast
A city-wide crisis. A grassroots response.
How design and empathy helped a community confront domestic violence and take action.
I led a year-long initiative uniting faith leaders, community organisations, and residents across the Gold Coast. Together, we tackled one of the city’s most urgent challenges by listening deeply, prototyping boldly, and designing from the ground up.
Some of the organisations I’ve worked with.
